What Does an Open Loop Have to Do With Comic Book Covers? If the creative team kept the reader engaged throughout the issue and ended on a humdinger of a cliffhanger, the reader should have a loop opened in their mind that keeps asking “What happens next?” Hopefully, the open loop is strong enough to keep going and entice the reader back for the next issue to scratch that itch. In a comic book, the easiest example is a well-constructed cliffhanger. It’s the proverbial itch you can’t scratch. The unanswered questions create tension in the buyer’s mind that can become a source of anxiousness or even agitation the longer it’s left unanswered. Your mind is curious enough about something it saw or heard to want to know more.īut open loops aren’t just about asking questions.
If you’ve ever asked yourself “How does that work?” or “What happens next?” because you saw something interesting, that’s an example of an open loop.
Simple comic book cover how to#
How to Make a Comic Book Cover Sellīefore we get into the nitty-gritty on how to make a cover for a comic book that sells, let’s take a little psychological detour to talk about Open-Loops What’s an Open Loop?Īn open loop is a subconscious question your mind asks that doesn’t get answered right away or at all. It’s a fancier version of the flyer somebody advertising guitar lessons tacks up in the local supermarket. (We’ll get to the good, the bad, and the ugly of speculators in a later article.)īut as much as comics readers love to gaze at a well-crafted cover like it’s the superhero equivalent of the Mona Lisa, publishers know that the cover is an ad, no different than a billboard. There is an entire financial investment sub-culture of the Comics Industry dedicated to buying, trading, and selling comics solely based on their covers.
There are artists working in the Comics Industry today who focus a majority of their artistic career on just creating covers. The Best Comic Book Of All Time? Here’s 5 Contenders A Comic Book Cover Is a Marketing ToolĮveryone loves a good cover.
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